The clash between Chinese cellphone manufacturers is no joke. Xiaomi, a company that once was the world’s most expensive technological startup demonstrated poor performance over the course of the last two years due to the company’s inability to turn profit. Yet it managed to surprise the public with higher than expected results during the second quarter of 2017.
Xiaomi shipped 15 million new phones in China alone, which translates into a 60% increase quarter-over-quarter. Despite surprisingly high sales of its prime competitor, Huawei still maintains the position of the national leader with 23 million devices sold in Q2, while Apple took the fifth place.
Lucio Chen, an analyst, says that Xiaomi still offers the best value for the price. The company mostly relies on online communications with the customer. This quarter saw it take the lead in more than 600 online sales events across online retail platforms.
Lei Jun, CEO of Xiaomi, called this quarter an important turning point in the most recent history of the brand. According to Lei, the company is aiming at 100 million phones sales in the upcoming year, which can very well turn out to be true.
