Big Tech has been recently affected by a massive scandal that can potentially redraw the surface of online advertising. It turns out that about 60% of all ad clicks have been made by bots, not humans. It is safe to assume that international companies that spend millions and millions of US dollars on Internet ads per year are dissatisfied with the finding.
Keith Weed, head of marketing at Unilever, brought up the issues at the Cannes Lions Festival of Creativity, where he stated that this ecosystem is deeply corrupted. Procter & Gamble has previously reported online advertising budget cut of $100 million. The company, according to the marketing specialists, felt absolutely no effect, proving that digital ads are largely ineffective. Both Procter & Gamble and Unilever have spent billions of dollars on advertising and know for sure what truly works for them and what not.
Two companies that benefit from bots doing the ‘job’ of regular customers are Facebook and Alphabet (the one behind Google). Should the scandal go public, both enterprises may want to reevaluate their pay-per-click prices at the same time dramatically decreasing own revenues. Stock prices of both media giants can be negatively affected by the event.
1 min
Table of contents
MOST TRADED ASSETS
- Binary Options
- Digital Options
- Forex
- Stocks
- Indices
- Commodities
- ETFs
-
EUR/USD
1.03
Trade+0.06% -
USD/JPY
155.21
Trade-0.67% -
GBP/USD
1.22
Trade-0.01% -
AUD/USD
0.62
Trade-0.36% -
EUR/JPY
159.88
Trade-0.61%
-
Shopify Inc.
103.49
Trade-0.67% -
Tesla, Inc.
412.69
Trade-3.45% -
NVIDIA Corporation
133.78
Trade-1.61% -
Apple Inc.
228.35
Trade-4.27% -
Microsoft Corporation
423.31
Trade-0.83%
-
Gold
2714.55
Trade+0.73% -
Crude Oil WTI
77.72
Trade-1.45% -
Crude Oil Brent
80.42
Trade-1.4% -
Silver
30.81
Trade+0.47% -
Natural Gas
3.76
Trade+4.11%
-
US 100
21067.88
Trade-0.92% -
US 500
5936.32
Trade-0.41% -
US 30
43158.68
Trade-0.4% -
GER 30
20644.45
Trade+0.11% -
JP 225
38439.19
Trade-1.07%
-
UltraPro Short QQQ
30.71
Trade+3.01% -
S&P 500 ETF
591.7
Trade-0.33% -
QQQ Trust, Series 1
513.08
Trade-0.99% -
China Large-Cap ETF
29.83
Trade+0.08% -
Daily Junior Gold Miners Index
41.43
Trade-2.43%
Your capital might be at risk
Related posts
5 Trading Strategies for 2025: Find Your Personality Fit
Market Overview: Big Winners and Epic Losers of 2024
7 Habits That Define Winning Traders
New Year Resolutions for Traders
Black Friday, Christmas, New Year: Tips for Trading This Holiday Season
3 Steps to Improve Your Trading Psychology
11 Life Lessons We’ve Learned From 11 Years Of Trading
Breaking a Losing Streak
What should you learn next? Turn the wheel to find out!
