Customers, however, will have an opportunity to pay for their beloved chicken with BTC only for a limited period of time and only when purchasing a special cryptocurrency-themed basket. The order process is neither cheap, nor convenient. Paying with bitcoins at a brick-and-mortar KFC outlet is still out of the question. Instead, the customers have to go to the online check-out page and order a delivery. Additional 5 CAD fee will also be applied.
“Welcome to 2018, Canada,” says the fast food restaurant’s official page. “Despite the ups and downs of bitcoin, the Colonel’s Original Recipe is as good as always. So, trade your bitcoins for buckets and invest in something finger lickin’ good.”
KFC Canada presents The #Bitcoin Bucket. Sure, we don’t know exactly what Bitcoins are, or how they work, but that shouldn’t come between you and some finger lickin’ good chicken. https://t.co/2OKuCHk5Hb pic.twitter.com/UwaduB8toi
— KFC Canada (@kfc_canada) January 11, 2018
The initiative is in no way an indication of mass adoption of bitcoin. KFC, known for its creative approach to marketing and PR, is most certainly utilizing the buzz surrounding the crypto industry for self-promotion purposes.
Yum! Brands Inc., the company behind KFC, has not demonstrated any substantial market gains or losses following the announcement. The price of bitcoin has slightly appreciated over the course of 24 hours, growing just over 2%.
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