Jesse Livermore, The Legendary Trader

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Jesse Livermore is one of the most successful stock traders of the 20th century. He had a brilliant mind, extraordinary analytical skills and strong intuition. His distinctive feature was that he invested and traded securities much more successfully than all other market participants did.
Livermore“Jesse Livermore: The World’s Greatest Stock Trader” by Richard Smitten tells a story of the Wall Street legend and describes his business achievements, the methods of decision-making when purchasing assets, and the basic rules of financial markets. Moreover, it sheds light on transacting principles, timing strategies, as well as cash management policies, which helped Jesse Livermore earn fortunes again and again.
Jesse Livermore was a real speculator! Unfortunately, today the term “speculator” is synonymous with “gambler.” However, this word comes from the Latin “speculari,” which means “to spy” and “to watch.” The correct definition is a person who observes the future and acts before this future comes.
The road to successful speculations was full of traps, and Livermore knew they were unavoidable. His only fear was to walk twice into the same water. Jesse Livermore always said that the only way to get education in the market is to invest money, track transactions and examine your own mistakes.

A successful speculator remains a constant student of three things:

  1. Market timing;
  2. Money management. A speculator without cash is like a store owner with no inventory. Cash is a speculator’s inventory, lifeline, and best friend;
  3. Emotions control. Before you can successfully play the market, you must have a clear, concise strategy and stick to it. All speculators must design intelligent battle plans, customized to suit their emotional makeup, before speculating in the stock market.

Many historians believe Jesse Livermore is the founder of technical analysis. At the very beginning of his career, he contributed much time and attention to the trend of prices. Recurring market trends helped him identify several patterns making it easier to predict some of the most probable market developments.

Jesse Livermore’s trading rules:

  • You should only trade in the direction of the trend. Purchase exclusively on the bull market, sale on the bear market.
    Do not invest if there are no clear trading opportunities.
  • Use basic reversal patterns in trading.
  • Before you enter the market, it is necessary to wait for confirmation.
  • You should never average failed investments.
  • You should remember that most of the time the market moves in the channel. The direction changes by a very good reason.
  • You enter the market well when the price breaks through the channel and all other factors confirm this movement.
    Never sustain a loss of more than 10% of your invested capital.
  • From time to time, it is advisable to convert funds on the trading account into real money.

Millions of minds work in the market, but there is only one psychological model, which should be studied and understood. Human nature is fundamentally the same.
livermore (1)Livermore paid much attention to human emotions in the financial markets. Once he said “Wall Street never changes, the pockets change, the suckers change, the stocks change, but Wall Street never changes, because human nature never changes,” referring to the fact that it is never-changing human nature that manages the market — not the reason, not the economics and certainly not the logic. It is human emotions that rule the market.
He knew that his emotions could either take him to the heavens or cast him down into the abyss — especially greed and fear, the two demon emotions of the market. Either you control them or they control you.

Livermore believed that one should understand and harness his emotions:

  1. Greed is a human emotion present in all people, defined as the excessive desire for acquiring or possessing. We do not know the origin of greed, all we know is that it exists in every person.
  2. Fear lies ready to appear in a single heartbeat, and when it does, it distorts reason. Reasonable people act unreasonably when they are afraid. And they become afraid every time they start to lose money. Their judgment becomes impaired.
  3. Hope lives hand in hand with greed when it comes to the stock market. Once a trade is made, hope springs alive. Hope clouds facts, and the stock market only deals in facts.
  4. Beware of ignorance. The market must be studied and learned, not in a casual fashion but seriously and deeply. The stock market, with its allure of easy money and fast action, induces people into the foolish mishandling of their money like no other entity. The reverse of ignorance is knowledge, and knowledge is power.

Jesse Livermore gave particular attention to capital management — he never allowed himself to lose more than 10% of the investment. Based on his experience, he knew that one of the most difficult tasks for a trader was to close a position as soon as possible in the event he made a mistake and the market moved against him.

Livermore’s 10% Loss Rule

Starting Position

Lost Amount Balance Loss, % Income Required to Cover Loss, %
$1000 $80





$900 10%




20% 25,0%
$300 $700 30%


$400 $600 40%


$500 $500 50%


For instance, after losing 50% of his initial balance, a trader would need to earn 100% only to win back his positions, and it is associated with high risks.

Livermore’s basic rules can be summarized as follows:

  • Admit your losses quickly
  • You should receive confirmation of the correctness of your judgment before you acquire the entire position
  • Let your profits go with the flow if you do not have serious reasons for closing a position
  • Take actions at the level of the leading chips that vary at each new market session
  • Limit the number of shares you are keeping an eye on to be able to be focused

It is important to remember that when asset prices fall dramatically and rapidly, they are driven by fear. When they grow, they are driven by hope. If people hope the share will grow, they delay its sale. If they are afraid the share will fall, they usually get rid of this asset quickly. Therefore, reduces are faster, they represent a more dramatic type of action.


Jesse Livermore was a figure of great caliber for his time and is a pattern for many traders to the present day. His career peak was in 1929 when he was arguably the most influential trader on NYSE. He predicted the stock market crash and went short, thus earning $100. He is considered the initiator and one of the main causes of the Great Depression.
“Jesse Livermore: The World’s Greatest Stock Trader” by Richard Smitten is intended for a wide readership and recommended for those who are interested in investments and functioning of financial markets.
Shortly before his death, Jesse Livermore wrote a book called “How to trade in stocks,” which is extremely popular among investors worldwide even today.
The book is easy to read and understand, there are no complex calculations and philosophical sayings. Hope and disappointment, ups and downs, excitement and panic, fear and greed — from time immemorial, these human passions rule the markets, so it was and always will be. Overcoming yourself, developing your intuition, the ability to understand information on prices, demand and supply and correctly interpret such news — this invaluable knowledge will never expire.
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NOTE: This article is not an investment advice. Any references to historical price movements or levels are informational and based on external analysis and we do not warranty that any such movements or levels are likely to reoccur in the future. Information regarding past performance is not a reliable indicator of future performance. Forecasts are not a reliable indicator of future performance. In accordance with European Securities and Markets Authority's (ESMA) requirements, binary and digital options trading is only available to clients categorized as professional clients.


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