IQ Option has announced its new role as Official Racing Partner and Official Online Trading Partner of United Autosports, racing partner of McLaren Automotive — one of the most dynamic and fastest-growing motorsport teams in the UK.
This partnership will be visible across world-class endurance events, including the FIA World Endurance Championship (WEC), the Asian Le Mans Series (ALMS), and the iconic 24 Hours of Le Mans. IQ Option branding will feature prominently on United Autosports cars, beginning with the 2025 WEC season finale in Bahrain.
But the collaboration goes far beyond logos and liveries. It’s about a shared philosophy — scroll for more details of this legendary partnership.
“One Track. Millions of Strategies”: Why Motorsport and Trading Make a Natural Fit
The choice of partner was no coincidence. Success in both racing and trading can be distilled into the same formula:
Consistency under pressure × Adaptability ×
Smart decisions at the right time
In endurance racing, some drivers push aggressively from the start to build a gap to their competitors, while others conserve fuel, tires, and energy for a decisive late charge.
In trading, some participants chase high-risk short-term moves, while others build long-term strategies with patience and discipline.
The principle is the same: there’s no single “right” way. Instead, there are various strategies that can succeed when applied with focus and discipline. This idea lies at the core of IQ Option’s One Track. Millions of Strategies campaign — and it’s the very reason the company has partnered with United Autosports.
About United Autosports
Founded in 2009 by Zak Brown (CEO of McLaren Racing) and Richard Dean (former racing driver and 2006 Le Mans winner), United Autosports has quickly grown into a powerhouse of international motorsport. Headquartered in Yorkshire, UK, the team competes at the very top level while also restoring and racing legendary historic cars.
Major Achievements:
- Two-time winners of the 24 Hours of Le Mans (2020 & 2024, LMP2 category)
- Rolex 24 at Daytona race winners (2025, LMP2 category)
- FIA World Endurance champions (2020)
- European Le Mans Series champions in both LMP2 and LMP3 categories
- Asian Le Mans Series champions in both LMP2 and LMP3 categories
“When Zak Brown and I founded United Autosports over fifteen years ago, we knew that success in endurance racing requires more than just speed — it takes reliability, strategy, and the right people to execute.
Making the right choices in these areas has driven us forward. IQ Option has built its success on similar principles, which is why they are such a natural fit to partner with us.”
– Richard Dean, CEO and Team Principal
What Fans and Traders Can Expect from the Collaboration
The collaboration between IQ Option and United Autosports goes beyond sponsorship. It opens up new ways for fans, traders, and clients to engage with both worlds:
- Exclusive Rewards & Experiences
- Co-branded merch
- VIP passes, pitlane and garage tours
- Behind-the-scenes access at select races
- Interactive Campaigns
- Trading tournaments inspired by racing strategy
- Promotions that bring together the thrill of financial markets and motorsport
- Networking & Events
- Co-branded activations worldwide
- Special guest experiences for traders and racing enthusiasts
- Opportunities to connect with like-minded communities
IQ Option’s Track Record in Global Sports Partnerships
This is not IQ Option’s first high-profile move into global sport. The company has a proven track record of aligning with world-class teams and events that embody excellence and strategy. In 2017, IQ Option sponsored Aston Martin Racing, celebrating a GTE Pro Championship title win and strengthening its association with endurance motorsport. In 2022, the broker partnered with the prestigious Davis Cup Finals, one of the most globally recognized tennis tournaments, connecting with fans across continents.
By now joining forces with United Autosports, IQ Option builds on this legacy and reinforces its position alongside the biggest names in trading and international sports partnerships.
The Road Ahead
The IQ Option x United Autosports partnership will debut on the global stage in late 2025 and span some of the most prestigious racing series in the world:
Key upcoming events include:
- FIA World Endurance Championship – Bahrain (November 2025)
The partnership’s official launch, kicking off the new era of collaboration on one of endurance racing’s most demanding stages. - Asian Le Mans Series (2025–2026)
A fast-growing championship that brings together global talent and offers fans across Asia closer access to top-level racing. - European Le Mans Series (2026)
The birthplace of many endurance legends, where strategy, resilience, and teamwork shine. - 24 Hours of Le Mans (2026)
The crown jewel of endurance motorsport, where United Autosports and IQ Option branding will be visible at one of the most legendary races in history.
Final Word
At first glance, trading and racing may seem like two very different worlds — yet both are built on the same foundation: strategy, adaptability, and precise decision-making under pressure.
IQ Option’s partnership with United Autosports, racing partner of McLaren Automotive, highlights these shared values. Just as endurance drivers balance risk and timing to reach the finish line, traders navigate volatile markets with their own mix of tactics and discipline. There is no single winning formula — success comes from applying the right approach at the right moment. There may be only one track, there are truly millions of strategies to succeed on it.
Stay tuned for upcoming races, exclusive activations, and behind-the-scenes opportunities this partnership will bring to fans and traders worldwide!
